5 Best Social Media Optimization Ways to Keep Your Audience Engaged

As a marketer, everyone has multiple social media accounts or profiles to build their brand among their audience. And, to keep it updated with some fresh posts, campaigns and giveaway alerts is absolutely essential.

The followers or audience of your brand is always hungry for the new posts and content. So, it becomes even more critical to update your social media profiles with the eye-catching content and alluring designs. 

Here is the list of the 5 accumulated social media ideas to make your feed look fresh and to engage the followers of your brand actively.

1. Make a Series

 If you want to make your social media feed to look good and a bit of exceptional, and then start making series. You can interact with the followers of your social media page; you can talk about some trending issues and problems on Instagram, Twitter or Facebook and let them know your opinions too!

You can create the hashtags of your own brand to start with the conversation or idea of this session. This will not just engage the audience but make a brand reputation too!

2. Giveaway Alert/ Contest Alert

‘Free’ giveaway alerts or contest alerts are one of the most effective social media strategies to get potential engagements from the audience or followers of your brand.

According to a survey, the social media accounts that run ‘Free Contests’ for their followers usually gets noticed and flourish 70% more than the ones who don’t. You really don’t have to do exceptional or great because all you need is to give away, either a product of your brand or a membership plan. To attract the audience of your brand, these are the impact strategies. However, make sure that you cover all the needed terms and conditions to plan and execute it smoothly!

3. Video Content Marketing

If you think or believe that spending on video marketing is not cost-effective for your brand, then you definitely can’t take lead in this highly competitive digital world, especially modern brands. Presently, the video content gets more views and shares on social media platforms than the ordinary infographics.

 Just incorporate the social media ideas into bite-sized video clips with some minimal editing is definitely a great idea to update your social media feed!  

4. Co-marketing

If any two brands come together to host a webinar or a campaign, then undoubtedly, it’s an excellent way to promote the brand. Both the brands will get the advantage of each other’s audience or followers.

Therefore, why not to incorporate co-marketing strategy into your brand promotion to target the audience?

 5. Go Live Feature

Take advantage of the latest ‘Go Live’ feature of Instagram and Facebook to make some compelling videos that are simple, informative and engaging for your audience. Educate your audience; answer their questions thorough ‘Go Live’ feature to build a personal connection with your followers. The promising advantage of this feature is that you can create short ‘Sneak Peek’ videos of the long YouTube videos to spread the word about the upcoming videos of your brand.

These are the 5 best social media optimization ways to keep the feed of your profile fresh and your audience engaged always! To learn best practices, you can take the SMO Training in Delhi from Seek Digital Academy.

For Digital Marketing Course in Tilak Nagar, Seek Digital Academy is prominent and well-known because of their trained and experienced trainers and their amazing teaching methods!!

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