Black Hat and White Hat SEO

When it comes to creating your website, you must make sure that your website appears on the first page of Google. But to put your site on the first page of Google, sometimes you have to leapfrog other types of websites. One of the best ways to do it is by backlinking. 

Backlinking when it comes Google, you must be very cautious because if Google catches you doing something not particularly genuine, they are going to penalize you and may even delete your website for that matter. Seek Digital Academy is an SEO Training in Delhi where you can learn a lot about how to backlink correctly.

BLACK HAT TACTICS:

Keyword stuffing and spamming other blogs are some examples of black hat SEO tactics and digital marketers should not indulge in such tactics. The result of such tactics can be pretty harsh as Google will eventually find out what you are doing and take your site out of Google. People say that black hat tactics work which is true but they are short-lived.

WHITE HAT TACTICS:

White hat tactics are the complete opposite of black hat tactics. If you have a particular search item that you are trying to rank your site for, you will create a nice 1000 – 1500 word article really breaking down the minutes of what makes your item a good item. If you do that, people will stay on your site longer, they will be able to get more information from what they are reading, thus your page will go up the rankings. Back-linking may not always be such a good thing.

However, there are good ways to backlink and one of those ways is through social bookmarking. So when you create your beautiful 1000 – 1500 word article, you need to tell people about it by using platforms such as Facebook, Twitter, Reddit, Pinterest etc. Guest posting and forum posting also fall under white hat SEO tactics.

CONCLUSION:

One drawback of using white hat tactics versus black hat tactics is the fact that black hat will get you on the front page of Google really fast but it is only going to be short-lived and it won’t be sustained very long. However, white hat tactics take a lot longer to get there but once you get there, you are generally going to stay there regardless of the other algorithm changes that Google can make at any point.

In other words, white hat tactics are sustainable and can last for years whereas black hat tactics last for just a few weeks. This is why it is better to do white hat SEO. Seek Digital Academy is an SEO Training Institute in Delhi that will teach you to use white hat SEO tactics to up the ranking of your website on Google. 

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