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Showing posts from July, 2019

The Google Answer Box

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WHAT EXACTLY IS THE GOOGLE ANSWER BOX? It is essentially a snippet of content or information in a boxed format just above the natural rankings and it’s a chance by Google to try answering a question without people clicking through it. The main motive is to help the user get to what they need to know quickly. Google has identified 2 types of questions on the basis of which it presents the user with the answer box. There is the discovery intent which mainly consists of questions starting with what, how, why, where, and when. The other type of intent is purchase intent where the user basically wants to know the benefits, drawbacks, threats etc. of products or services. There are special techniques which digital marketers use to get their content to appear in the answer box. Seek Digital Academy provides SEO and SMO Training in Delhi and they can teach you how to get the zero rankings on Google. TRICKS AND TIPS FOR APPEARING IN THE GOOGLE ANSWER BOX 1.    Use long

Black Hat and White Hat SEO

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When it comes to creating your website, you must make sure that your website appears on the first page of Google. But to put your site on the first page of Google, sometimes you have to leapfrog other types of websites. One of the best ways to do it is by backlinking.  Backlinking when it comes Google, you must be very cautious because if Google catches you doing something not particularly genuine, they are going to penalize you and may even delete your website for that matter. Seek Digital Academy is an SEO Training in Delhi where you can learn a lot about how to backlink correctly. BLACK HAT TACTICS: Keyword stuffing and spamming other blogs are some examples of black hat SEO tactics and digital marketers should not indulge in such tactics. The result of such tactics can be pretty harsh as Google will eventually find out what you are doing and take your site out of Google. People say that black hat tactics work which is true but they are short-lived. WHITE HA