The Google Answer Box


WHAT EXACTLY IS THE GOOGLE ANSWER BOX?

It is essentially a snippet of content or information in a boxed format just above the natural rankings and it’s a chance by Google to try answering a question without people clicking through it. The main motive is to help the user get to what they need to know quickly.

The Google Answer Box

Google has identified 2 types of questions on the basis of which it presents the user with the answer box. There is the discovery intent which mainly consists of questions starting with what, how, why, where, and when. The other type of intent is purchase intent where the user basically wants to know the benefits, drawbacks, threats etc. of products or services.

There are special techniques which digital marketers use to get their content to appear in the answer box. Seek Digital Academy provides SEO and SMO Training in Delhi and they can teach you how to get the zero rankings on Google.

TRICKS AND TIPS FOR APPEARING IN THE GOOGLE ANSWER BOX

1.   Use long-tail keywords in question form. For this, you will have to identify the questions which are frequently asked in your industry.
2.   Use those question type keywords in Metadata and in the content part.
3.   Use H2, H3 tags for headlines.
4.   You should maintain high-quality content with long-tail keywords.
5.   Before implementing long-tail keywords, thorough research should be done by using as many keyword research tools as possible.
6.   You can use Google auto-suggest tool to get your long-tail keywords.
7.    Try implementing these steps into your content and surely your content will get position zero with featured snippets.

WHERE TO ANSWER QUESTIONS?

Having a blog page or FAQ page on the website is very useful. In the blog page, you can use the question as the heading of the blog. The length of the blog could be anything but answering the question within the first 100 words give the content a high chance of showing up in the answer box. It is a nice idea to back readable content with relevant videos, pictures, graphs, tables, etc.

When people get their answer from the snippet, they might just go away without having a look at your website. It’s a very tricky situation and Seek Digital Academy’s Digital Marketing Course in Tilak Nagar will help you make sure that the user actually visits your website.

The key here is to establish yourself as a well-known authority with the help of good content. Good content will also push your website higher in the ranking. Aside from good content, on-page SEO, technical SEO, SMO, backlinks, PR, and citations will help your content appear in the Google answer box.

Also, Read This: https://bit.ly/2XPxRT8

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