5 PPC Trends that will be dominating in 2020


In this competitive digital world, taking your business to the whole new level isn’t an easy nut to crack, especially when it comes to online marketing. For the growth and expansion of business, your online marketing strategies should include Pay-Per-Click (PPC) advertising. One of the emerging trends and strategies to expand your business by generating genuine leads for your brand.
5 PPC Trends that will be dominating in 2020
Now, if your business is already into digital marketing, then you must have implemented or planning to implement PPC strategy to increase the revenues for your business. But, do you know what are the upcoming trends in PPC advertising that you should implement?
Well, here is the list of 5 PPC trends that will be dominating the year 2020.
1. PPC Automation
To improve the performance of the PPC campaigns, you can implement the strategy of PPC Automation, which is a powerful way to convert the leads into potential customers. Of course, the automation will handle a lot of work; even then you have to identify the target audience of your brand and bidding at the right keywords. Hence, you have to set up the accurate conversion tracking to make it an amazing ad copy.
2. Bid Wisely
As 2020 is just a few months away, thus, your PPC strategies must include wise bidding strategies. Yes, there’s controlled and automated bidding system now, but optimization is essential even in bidding part. There is a manual bidding thing as well but it’s a relic of the past. If you start implementing the automated bidding, then you will also be able to take out time for analytics and strategy planning.
3. Go Social
The majority of youth spend quite a lot of time on social media platforms like Facebook, Instagram, Pinterest, LinkedIn and Twitter to stay updated about the latest trends and news. Then, why not to include social media into PPC marketing tactic? Yes, PPC marketers can focus on ads for different social media platforms. There is no doubt about Facebook and Google in paid advertising, but 2020 will going to be more advanced. Therefore, look out for several options to expand your paid advertising on social media channels.
4. Video Ads
Video is the new marketing trend that will also be going to dominate in 2020. As the audience prefers to watch short videos in precise content along with an entertainment factor, thus brands are now also shifting to advertise through video content. To stay updated in this digital competitive world, then always give priority to what your audience is looking for. Start paid advertising through video content in which the time duration should be up to 60 to 90 seconds. Nowadays, vertical videos are quite trending, that you can execute in your PPC marketing strategy in 2020.
5. Voice Search
The year 2020 is all about Artificial Intelligence (AI) and voice search. The personal assistants like Google Home, Alexa Dot and Siri have made the user searches easier. As it is estimated that in 2020, 50% of searches will be conducted via voice assistants, thus it becomes pivotal to get familiar with the technological advancements with respect to PPC advertising. Obviously, there is no paid voice search advertising yet, but soon it will be implemented that will change the entire paid marketing strategies. Therefore, it is advised that stay ahead of this voice search game at least in 2020 to make it a hit for your business.
To conclude, if you too want to become a professional in PPC advertising for your business, then you must get in touch with the experts of Seek Digital Academy for PPC Training in Delhi. It’s one of the remarkable and prominent Digital Marketing Institute in Delhi, where professionals and experienced trainers guide students at every stage of their learning about Pay-Per-Click!
Also, Read this: https://bit.ly/2mfLHMt
Location: WZ-622, Jail Rd, Shiv Nagar Extension, Tilak Nagar, New Delhi, Delhi 110058, India

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