An Ultimate Guide to Understand Website Migration from SEO Perspective


What is Website Migration? Basically, it’s a professional term for SEO analysts in which the website undergoes certain substantial amendments that directly affect the visibility of the domain on the search engine. The substantial amendments in the website migration generally include designs, UX, Content, Structure, platform and suchlike.

As mentioned above that website migration can affect the rankings and visibility on search engines, it can also diminish the significant traffic on the website. And, the recovery due to the site migration may take a few weeks to certain months. Therefore, to get rid of the pitfalls of the website migration, it’s crucial to plan and organize a well-planned recovery structure along with a properly defined 
website migration process.

Website Migration from SEO Perspective
Website Migration from SEO Perspective
If you scout for the top website migration examples, then you will definitely see some of the successful as well as unsuccessful migrations that took place. Moreover, even in website migration, there are distinct categories and then subcategories, which actually lead to website migration.

Some of them are mentioned below:

1 – Website Location Changes

It includes:
Ø  Change of Domain Name
Ø  Merging Part
Ø  HTTP TO HTTPS OR HTTP2
Ø  Amendments in Mobile Setup

2 – Platform Changes

It Includes:
Ø  Updating the Platform Version
Ø  Shifting to New Platform
Ø  Incorporating with Different Platforms
Ø  Adding New Platform Features

3 – Design/UX Changes

It Includes:
Ø  Changes in Look and Feel of the website
Ø  Site Performance Changes
Ø  User Experience (UX) related changes
Ø  Changes in Media

4 – Content Changes

It includes:
Ø  Adding or Removing the Pages
Ø  Adding Fresh Content
Ø  Introducing New Languages

5 – Structural Changes

It includes:
Ø  Changes in Internal Linking
Ø  Changes in User Journey
Ø  Changes in Navigation Process
Ø  Changes in Website Hierarchy

Well, these are some of the website migration amendments, which are usually implemented. However, there some major pitfalls, which happens due to the website migration process. Some of the common reasons for the website migration pitfalls are listed below:

1. Absence of SEO and UX Expert Advice

If there’s an absence of expert advice, specifically from SEO and UX perspective, then the website migration process can fail miserably. It’s absolutely essential to take professional and expert advice from an SEO analyst to keep in mind the search engine guidelines of migration and UX designer to design the website without damaging the search visibility. To understand the intricacies of the SEO and UX design for a successful website migration, you must need to hire a professional SEO and UX consultant.

2. Failure in Testing

Usually, even after implementing the great plans and strategies for website migration, it fails to perform after launching it. During the testing procedure, if there are some critical issues, which requires special attention, then it’s better to delay its launch. If the SEO and UX expert will test the website well in advance, then it will likely to have a successful website migration even from an SEO perspective.

3. Insufficient Resources

One of the major pitfalls of website migration is insufficient resources. If the specified time, efforts and money aren’t spent on the website migration procedure, then it will definitely affect the entire process. Without jeopardizing with the success of the website migration, keep an additional buffer of at least 20% to quickly resolve any issue, which appears during the testing of the website.
Therefore, to maintain the search engine visibility of the website even after the migration process, keep in mind the above-mentioned pitfalls to avoid failures. 

Otherwise, you can also join the training programs of SEO to understand the basics as well as advanced structures of SEO. For SEO Training in Delhi, you can simply contact Seek Digital Academy.

It’s a prominent and well-known SEO training institute in Delhi where experts of SEO will guide you thoroughly.

Location: WZ-622, Jail Rd, Shiv Nagar Extension, Tilak Nagar, New Delhi, Delhi 110058, India

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